Key account management in business-to-business markets an assessment of its economic value

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Bibliographic Details
Main Author: Wengler, Stefan.
Corporate Author: SpringerLink (Online service)
Language:English
Edition:First . Aufl.
Subjects:
Online Access:Link to e-book
Physical Description:xiv, 294 pages : illustrations
Bibliography:Includes bibliographical references (pages 254-294).
Published: Wiesbaden : Deutscher Universitats-Verlag, 2006.
ISBN:9783835093553
383509355X