International corporate brand management evaluating standardized corporate branding across countries

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Bibliographic Details
Main Author: Meierer, Markus, 1981-
Corporate Author: SpringerLink (Online service)
Language:English
Series:Gabler research. Retailing and international marketing.
Subjects:
Online Access:Link to e-book
Physical Description:xx, 206 pages.
Bibliography:Includes bibliographical references (pages [187]-206).
Published: Wiesbaden : Gabler Verlag, [2011]
ISBN:9783834963192 (electronic bk.)
3834963194 (electronic bk.)