International corporate brand management evaluating standardized corporate branding across countries
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Language: | English |
| Series: | Gabler research. Retailing and international marketing.
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| Subjects: | |
| Online Access: | Link to e-book |
| Physical Description: | xx, 206 pages. |
| Bibliography: | Includes bibliographical references (pages [187]-206). |
| Published: |
Wiesbaden :
Gabler Verlag,
[2011]
|
| ISBN: | 9783834963192 (electronic bk.) 3834963194 (electronic bk.) |
| LEADER | 02074cam a2200481Ia 4500 | ||
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| 005 | 20220119130309.1 | ||
| 020 | |a 9783834963192 (electronic bk.) | ||
| 020 | |a 3834963194 (electronic bk.) | ||
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| 037 | |a 978-3-8349-2460-5 |b Springer |n http://www.springerlink.com | ||
| 040 | |a GW5XE |b eng |c GW5XE | ||
| 049 | |a VZSA | ||
| 050 | 4 | |a HD69.B7 |b M45 2011 | |
| 100 | 1 | |a Meierer, Markus, |d 1981- | |
| 245 | 1 | 0 | |a International corporate brand management |h [electronic resource] : |b evaluating standardized corporate branding across countries / |c Markus Meierer ; with a preface by Bernhard Swoboda. |
| 264 | 1 | |a Wiesbaden : |b Gabler Verlag, |c [2011] | |
| 264 | 4 | |c ©2011 | |
| 300 | |a xx, 206 pages. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Handel und Internationales Marketing | |
| 533 | |a Electronic reproduction. |b New York : |c Springer, |d 2010. |n Mode of access: World Wide Web. |n System requirements: Web browser. |n Title from title screen (viewed on Nov. 8, 2010). |n Access may be restricted to users at subscribing institutions. | ||
| 502 | |a Diss.-- University of Trier, 2010. | ||
| 504 | |a Includes bibliographical references (pages [187]-206). | ||
| 596 | |a Springer eBook collection | ||
| 597 | |a Individual chapters in PDF format | ||
| 650 | 0 | |a Branding (Marketing) | |
| 710 | 2 | |a SpringerLink (Online service) | |
| 830 | 0 | |a Gabler research. |p Retailing and international marketing. | |
| 856 | 4 | 0 | |u https://lib-proxy01.skidmore.edu/login?url=http://dx.doi.org/10.1007/978-3-8349-6319-2 |z Link to e-book |t 0 |
| 949 | |a Springer e-book | ||
| 994 | |a 92 |b VZS | ||
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| 952 | f | f | |t 1 |e HD69.B7 M45 2011 |h Library of Congress classification |