International corporate brand management evaluating standardized corporate branding across countries
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| Main Author: | |
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| Corporate Author: | |
| Language: | English |
| Series: | Gabler research. Retailing and international marketing.
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| Subjects: | |
| Online Access: | Link to e-book |
| Physical Description: | xx, 206 pages. |
| Bibliography: | Includes bibliographical references (pages [187]-206). |
| Published: |
Wiesbaden :
Gabler Verlag,
[2011]
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| ISBN: | 9783834963192 (electronic bk.) 3834963194 (electronic bk.) |