The brand marketing book : creating, managing, and extending the value of your brand

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Bibliographic Details
Main Author: Marconi, Joe.
Corporate Author: American Marketing Association.
Item Description:At head of title: American Marketing Association.
Physical Description:xv, 247 pages : illustrations ; 24 cm
Bibliography:Includes bibliographical references (pages 237-240) and index.
Published: Lincolnwood, Ill. : NTC Business Books, [2000]

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Call Number: HD69.B7 M373 2000
HD69.B7 M373 2000 Available  Place a Hold