The brand marketing book : creating, managing, and extending the value of your brand
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| Main Author: | |
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| Corporate Author: | |
| Language: | English |
| Subjects: | |
| Item Description: | At head of title: American Marketing Association. |
| Physical Description: | xv, 247 pages : illustrations ; 24 cm |
| Bibliography: | Includes bibliographical references (pages 237-240) and index. |
| Published: |
Lincolnwood, Ill. :
NTC Business Books,
[2000]
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| ISBN: | 0844222577 |
2nd floor
| Call Number: |
HD69.B7 M373 2000 |
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| HD69.B7 M373 2000 | Available Place a Hold |