Why smart people make big money mistakes-- and how to correct them : lessons from the life-changing science of behavioral economics

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Bibliographic Details
Main Author: Belsky, Gary.
Other Authors: Gilovich, Thomas.
Edition:Simon & Schuster trade paperback edition.
Item Description:Includes index.
Physical Description:viii, 275 pages ; 22 cm
Published: New York : Simon & Schuster Paperbacks, 2010.
9781439169742 (ebook)
1439169748 (ebook)
Table of Contents:
  • Not all dollars are created equal
  • When six of one isn't half a dozen of the other
  • The devil that you know
  • Number numbness
  • Dropping anchor
  • The ego trap
  • Herd it through the grapevine
  • Emotional baggage
  • Conclusion: Now what?