Luxury brand management a world of privilege

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Bibliographic Details
Main Author: Chevalier, Michel, 1943-
Corporate Author: Ebooks Corporation.
Other Authors: Mazzalovo, Gerald.
Language:English
Edition:Second edition.
Subjects:
Online Access:Link to e-book
Item Description:Chapter 4: The Power of the Luxury Brand.
Physical Description:1 online resource.
Published: Singapore ; Hoboken, NJ : John Wiley & Sons, [2012]
ISBN:9781118171776 (electronic bk.)
1118171772 (electronic bk.)