Search Results

1

Ripple effect how empowered involvement drives word of mouth

Ripple effect how empowered involvement drives word of mouth

by Oetting, Martin.
Published 2009

Link to e-book

Thesis Electronic eBook

2

The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point

The Seven Principles of WOM and Buzz Marketing Crossing the Tipping Point

by Mourdoukoutas, Panos.
Published 2009

Link to e-book

Electronic eBook

3

Managing Negative Word-of-Mouth on Social Media Platforms the Effect of Hotel Management Responses on Observers' Purchase Intention

Managing Negative Word-of-Mouth on Social Media Platforms the Effect of Hotel Management Responses on Observers' Purchase Intention

by Nee, Ines
Published 2016

Link to e-book

Electronic eBook

4

The Joneses

by Urata, Nick
Published 2010

Video DVD

5

Building buzz to beat the big boys : word-of-mouth marketing for small businesses

Building buzz to beat the big boys : word-of-mouth marketing for small businesses

by O'Leary, Steve.
Published 2008

Book