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1
International corporate brand management evaluating standardized corporate branding across countries
by Meierer, Markus, 1981-
Published 2011
“...Gabler research. Retailing and international marketing....”
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Thesis Electronic eBook
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2
International retail branding evidence from developed and developing countries
by Pennemann, Karin.
Published 2013
“...Gabler research. Retailing and international marketing....”
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Thesis Electronic eBook
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3
Retail branding and store loyalty analysis in the context of reciprocity, store accessibility, and retail formats
by Berg, Bettina
Published 2013
“...Gabler research. Retailing and international marketing....”
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4
Retail internationalization analysis of market entry modes, format transfer and coordination of retail activities
by Elsner, Stefan
Published 2014
“...Gabler research. Retailing and international marketing....”
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Thesis Electronic eBook
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5
Drivers and barriers of consumer behavior regarding new technologies and digital channels investigating the phenomenon of anthropomorphism and new online consumption forms
by Wagner, Katja
Published 2021
“...Gabler research. Retailing and international marketing....”
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6
The replication of retail fashion formats into foreign countries a qualitative analysis
by Schröder, Christoph
Published 2014
“...Gabler research. Retailing and international marketing....”
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7
Omni-channel retailing an analysis of channel interdependencies, integration services and specific marketing instruments
by Winters, Amelie
Published 2021
“...Gabler research. Retailing and international marketing....”
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8
Online growth options for retailers three essays on domestic and international growth strategies with online retailing
by Schu, Matthias
Published 2017
“...Gabler research. Retailing and international marketing....”
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